Wikinomics, Cyberculture and Global Networking
In last class we discussed "Wikinomics" a chapter in Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott.
Since the creation of Cyberspace, the world's economic systems have been changed. By changed, I mean the way we handle our money, the way we trade and buy products, the way we protect our identity and find a new medium to discuss the economic situation. The World Wide Web is not completely global meaning some countries do not have the resources or money to be connected, but while they are not online, other areas around the world have access to information explaining their cultures and norms. Globalization is not a new idea; it has been around since the begining of the Industrial Revolution. The term globalization has expanded to include a new form of cultural collaboration called Cyberglobalization. The World Wide Web allows easy spread of cultures and religions around the world. Globalization is not just how North America affects foreign cultures, but is broader to include how other cultures and subcultures affect one another. Social tools like Wikipedia allow anyone, anywhere to access information about any culture. This international access to information is the new way of defining globalization. Social media sites like Facebook, Twitter, Zoosk, Socialmediatoday.com, Amazon.com, Ebay.com and Gemm (Global Electronic Music Market) are only a few from the hundrends of tools used to promote, trade, create and consume cultural values and products around the world. Cyberconsumerism is our evergrowing understanding of cultures near and far by allowing us access to art, literature, entertainment, fashion, cuisine, lodging and marketing around the world.
Below is a video tutorial on Social Media and how its tool are used for E-Commerce:
Today, the web is not used just for business collaboration, but also for political discussion, human rights, weather, current events, entertainment and self pleasure. This broad scope of what we use the internet for is not written in stone, but is also evolving with new tools to access information.
Looking back at the chapter on Wikinomics, one can find an example of how social media has affected e-commerce and business growth. The example given was about Rob McEwen, CEO at Goldcorp, Inc. Rob was excited when he went to a lecture about a new type of computer system called Lenux. Rob turned to his geologist and said, "We're going to find more gold on this property, and we won't leave this room until we have a plan to find it." This plan involved using social media was quote, "I'd like to take all of our geology, all the data we have that goes back to 1948, and put it into a computer file for global access." Within weeks, Goldcorp had submissions from around the world about where to find the largest amount of gold. This use of the internet catapulted Goldcorp into a $9 billion dollar company; a huge jump upward from $100 million from before using cyberspace.
Looking back at the chapter on Wikinomics, one can find an example of how social media has affected e-commerce and business growth. The example given was about Rob McEwen, CEO at Goldcorp, Inc. Rob was excited when he went to a lecture about a new type of computer system called Lenux. Rob turned to his geologist and said, "We're going to find more gold on this property, and we won't leave this room until we have a plan to find it." This plan involved using social media was quote, "I'd like to take all of our geology, all the data we have that goes back to 1948, and put it into a computer file for global access." Within weeks, Goldcorp had submissions from around the world about where to find the largest amount of gold. This use of the internet catapulted Goldcorp into a $9 billion dollar company; a huge jump upward from $100 million from before using cyberspace.
A tutorial on Wikinomics by author Don Tapscott himself:
Through my eyes, I have seen since I was a little boy, the change social media tools have brought to communication norms, consumption and marketing and the way we time-manage ourselves. At the begining of the enhanced cellphone, the Blackberry and Palm Pilots were the first of their kind.
The new social media tools and internet browsing technology were merged with the idea of a mobile phone. Since the invention of the mobile phone, enhanced devices like the Iphone and Android have made communication and business more efficient. I have witnessed the evolution of the mobile phone and smartphone. Owning a smartphone and desktop computer myself, I have witnessed e-commerce and the advancement of social media communication throughout cyberspace. In my opinion, cyberculture and being cybersocial (using digital means to communicate) is a positive adaptation the human race is making. As cyberspace grows and communication advances, I see great progress in consumerism, political collaboration, new medicine, international studies and social abilities. As the Wikinomics article discusses, globalization and peer collaboration are the keys to success on the evergrowning cyberspace. The article states, "To innovate and succeed, the new mass collaboration must become part of every leader's playbook. Learning how to coexist and engage in a diverse lingual and cultural cyberspace is the key for productive business planning."
The new social media tools and internet browsing technology were merged with the idea of a mobile phone. Since the invention of the mobile phone, enhanced devices like the Iphone and Android have made communication and business more efficient. I have witnessed the evolution of the mobile phone and smartphone. Owning a smartphone and desktop computer myself, I have witnessed e-commerce and the advancement of social media communication throughout cyberspace. In my opinion, cyberculture and being cybersocial (using digital means to communicate) is a positive adaptation the human race is making. As cyberspace grows and communication advances, I see great progress in consumerism, political collaboration, new medicine, international studies and social abilities. As the Wikinomics article discusses, globalization and peer collaboration are the keys to success on the evergrowning cyberspace. The article states, "To innovate and succeed, the new mass collaboration must become part of every leader's playbook. Learning how to coexist and engage in a diverse lingual and cultural cyberspace is the key for productive business planning."
Below is a recent chart showing how relevant social media tools are:
No comments:
Post a Comment